However, this addiction is not limited to the millennial generation, as more and more adults from older generations are starting to utilize social networks to stay connected with their friends and families. Heavy technology usage often leads to addiction, especially in teens and young adults. While social media has greatly benefited society, too much of a good thing can always lead to negative effects. Being able to express yourself in a healthy way is a very important part of the human experience, and social media can be a great outlet for young adults.Īn additional benefit to social media includes following inspirational social media accounts, such as fitness or health inspired Instagram accounts, which can be motivational to followers. Social media also allows for self-expression and can serve as a creative outlet for individuals to express themselves, share their artwork and share their voice on specific topics. In addition to making advertisements more accessible through social media, these networks have helped foster relationships and connect people around the world. Social media can be used as an outlet for global organizations to bring awareness to the causes they support and spread positive news that traditional media often doesn't cover. Three positive implications of social media include advertising, networking, and self-expression.įrom an advertising perspective, social media offers a great outlet for charities, businesses, and individuals to promote themselves. As the popularity of social media sites continuously grows, networks such as Twitter, Facebook, and Instagram continue to evolve.
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